For instance, you can contact your customers directly from the software or send them a push notification, but if your customer canceled you would eventually notice a free spot in your calendar and all further interactions that you or your sales team should make to maintain the interest in your services have to be made manually. Thus, the integration of the "Mindbody" account into the CRM will be helpful in managing cancels. The CRM system will collect all cancels and you can easily organize them in the system. This will facilitate your sales team with returning some of canceled clients by creating a special offer or a marketing campaign. So, we would strongly recommend categorizing your database and working with all leads based on their stage of the sales process. With this approach, you will be able to increase your conversion rate and to manage your retention rate, which we are going to discuss below. 3. Managing your retention rate
A retention rate is a very useful metric that every business can use in order to define how stable its client base. Essentially, it describes the number of customers the business has at the end of a period relative to the number it had when that period started
. As it is said, "it costs as much as seven times more to acquire a new customer than it does to retain an old one." In other words, your existing customers or members are more likely to try a new product or a service and to spend more on average than a new customer.
Now, when it's becoming clear what is a retention rate and why you should nurture your current members and customers, we can describe how integrating of the "Mindbody" software into the CRM can assist you with this business task. The CRM system will track and classify every single bit of information about your clients. With tacit knowledge about your customers you will be able to create more efficient communication with them and decrease your retention rate. The customers simply will be coming back to your business because you know them better than anyone else
. 4. Empowering your marketing strategy
So, let's elaborate a little bit features of the CRM that your sales and marketing teams can leverage to manage customer relationships more successfully. Now we are going to glance on the Digital Pipeline of amoCRM, which can help you save a tremendous amount of the budget on fees from marketing and advertising agencies. Let's see how it works. As we mentioned earlier, with the integration of the "Mindbody" software into the CRM you will be able to collect all the information about your clients in one place and use it for your business sake. Digital Pipeline will help you execute more personalized digital and social media campaigns since all information about your clients will be in your CRM categorized based on their stage of the sales process.
Imagine that you have a client, let's name her Jane. Jane signed up for a dancing class and canceled it because she had to drop off her kids at the school, which you learned from the CRM data and a personal call to Jane. Taking this into account, your sales team could deliver Jane a new offer via email about dancing classes after 12.00 pm at your new location and remind her about this offer through targeted Facebook Ad campaign the day before. In this scenario, chances that Jane would return to your business are much higher than if she tried another search in her "MindBody" app.5. Untangling your business analytics
Another great feature that you can take advantage of the "MindBody" and the CRM integration is business analytics. "MindBody" software provides its clients with a variety of reports. Let's take a look at one of them: