It was a lovely fall day when Ekaterina contacted us to make the audit of her sales process. She had a feeling that sales opportunities for her business were slipping through her fingers. From our experience, it usually means a decreased conversion rate and, as a result, a decreased revenue.
At that time the store had been operating for a year and it was enrolled into the "Accelerate" type of subscription in the "MindBody" software. Recently we've described the "5 Ways to Increase Your "MindBody" Experience"
with integrating the "Mindbody" into a CRM. The "Accelerate" type of subscription in "MindBody" provides beauty and wellness businesses with lead generation, a variety of scheduling and reminder tools, some marketing features for creating email marketing campaigns, a payroll integration, and more than 90 different reports. You can learn more about "MindBody" features here
Our internal audit of the sales process at the studio defined some strengths and weaknesses in sales management and we developed a step-by-step strategic plan for further integrations into their software. Step #1- Capturing leads and working with incoming data
The first step was made toward collecting every bit of information about incoming leads in the studio and integrating of a CRM-system. Our choice fell on the amoCRM since the system is very flexible for adjusting to different business needs and includes a built-in calls feature.
After the qualitative analysis of incoming calls, our team discovered that the studio was losing up to 70% of its clients. It is worth mentioning, that the salon was losing not only incoming leads but also existing clients. It was obvious that the store was lacking the capacity to meet all incoming requests. The receptionists were unable to pay attention to incoming calls or requests while they were working with guests. Besides, the capacity of the salon couldn't meet the requirements of all incoming requests, the salon was lacking the eyelash technicians. While Ekaterina was cooperating with our team of consultants, she had an "A-ha" moment that led her to the decision of hiring more receptionists and technicians.